CYCLE COLS & CLASSICS - Corporate Identity
UK based cycle tour company Cycle Cols & Classics offer two distinct offerings to their customers. The intensity and passion of the Spring Classics cycle races centred around Flanders and the Ardennes, the former featuring the famous cobbled roads in the parcours, and the majestic Alpine climbs made famous by featuring in races such as the Tour De France.
Company founder Tim Collings therefore wanted a identity that would show both aspects of what they have on offer for potential customers and clients.
The chosen logo feature a nice symmetrical balanced look built using graphical representations of both the famous Alpine mountain 'Cols' and the cobbled roads found in Belgium and the surrounding areas.
Following on from the brand identity and logo creation the brief was the design of a the cycling jersey. The requirements where a jersey that could be worn by staff members while guiding and leading the tours the company the offers, as well as being purchased or supped to the Cycle Cols & Classics clients and customers.
A contemporary jersey design on trend with the look of jerseys seen in the pro peloton and of cycle clothing brands popular with cyclist at the moment. Carries the company log and can produced in various different colour ways to represent specific cycle offerings that Cycle Cols & Classics provides.